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Eric Siu explains how a nine-word follow-up email closed a $100 million yacht deal. Dean Jackson used consistent short emails to convert a prospect who wasn't ready to buy at first. The lesson: simple follow-ups work better than long pitches.
Eric Siu explains how a nine-word follow-up email closed a $100 million yacht deal. Dean Jackson used consistent short emails to convert a prospect who wasn't ready to buy at first. The lesson: simple follow-ups work better than long pitches.
He helped his client sell a $100 million yacht with this email. So 9-word emails, let's say that I pitched you on buying like a Rolls-Royce, right? And you decided you didn't want to buy one. But 3 months later, I might say, hey Neil, are you still in the market for a Rolls-Royce? And that's like less than 9 words in that email, right? And more often than not, you're going to get someone to respond to you because 99% of people just aren't ready to buy. And the guy that popularized this was Dean Jackson. He helped his client sell a $100 million yacht with this email. Because people weren't ready to buy at the time, but it's like, hey, are you ready to buy that yacht now? And I was like, yeah, actually I am. So the fortune is in the follow-up.
