Adidas partnered with Bored Ape Yacht Club for metaverse NFTs. Nike created CryptoKicks digital sneakers. Coca-Cola sold a unique NFT jacket design with proceeds going to Special Olympics International.
Adidas enters the metaverse with NFT collection. And so they've done a 4-way partnership with Bored Ape Yacht Club, NFT influencer and collector Gmoney, Pixel Vault, and an intellectual property group focused on crypto assets, right? Nike. So they're giving you a digital copy of your next sneakers. This is known as the Crypto Kick. You can put it into the metaverse, I believe. And then NBA, obviously most people know that they did NBA Top Shot, right? So it's kind of like live versions of plays that you can quote unquote own. Right on the blockchain. Taco Bell sold digital tacos as NFTs to help raise funds for scholarships, and Coca-Cola did one as well. So one-of-a-kind items such as a futuristic redesign of the iconic Coca-Cola delivery jacket— proceeds of the campaign all went to the Special Olympics International, the world's largest organization for disabled athletes.
