Eric Siu discusses how he and a co-host adjusted their podcast based on audience feedback. They changed episode length, rewrote headlines, and shifted marketing tactics to match what listeners actually wanted and what algorithms favored.
You have to think about adjusting your content, and if you don't, then you risk losing your reach. We've gotten feedback on our content adjustments. So I've had people text me, and I've seen comments on YouTube saying this is the number one thing they watch when they're working out, 'cause the videos are 15 to 20 minutes now. And then we have one mutual friend, he was like, I used to only listen to the stuff that had a good headline because it hooked me in, but now I listen to every single thing. That's how good it's gotten. Hopefully you guys all think the same thing too, because we put a lot of time and effort. I have to see him every week for this, guys.
Dude, I totally agree with that. What's funny is I do get messages as well, people being like, oh yeah, The podcast has improved, like the quality. It's funny because for you and I, it's fun. And just like anything that you do in marketing, I've never seen you or I do the same thing forever in marketing. We always adjust tactics, whether it's for SEO or podcasting or social media, we always adjust because not only do algorithms change, but people's preferences change as well.
