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Eric Siu on why companies are scrambling to hire AI-savvy marketers. There's a shortage of people who can actually pilot and manage AI tools, so firms are keeping technical staff longer and prioritizing candidates who understand the technology.
Eric Siu on why companies are scrambling to hire AI-savvy marketers. There's a shortage of people who can actually pilot and manage AI tools, so firms are keeping technical staff longer and prioritizing candidates who understand the technology.
I believe that we are going to be spending more on hiring great AI-pilled marketers. I've been— I was interviewing a guy that was super, super AI-pilled today. I was like, you know what, I'm gonna be honest with you. A year ago, I thought I'd have to fire more people that weren't technical. Uh-huh. And I'm like, no, but I like— I'm talking to you right now. I'm really enjoying this conversation. We're gonna have to hire a lot more people like you, um, just because there isn't enough talent to go around to pilot all these things and to manage all these things.
