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Eric Siu explains how AI is changing hiring. Companies are spending more on marketers with AI skills, and instead of cutting staff, they're hiring more people to pilot and manage AI tools.

Eric Siu explains how AI is changing hiring. Companies are spending more on marketers with AI skills, and instead of cutting staff, they're hiring more people to pilot and manage AI tools.
I believe that we are going to be spending more on hiring great AI-pilled marketers. I've been— I was interviewing a guy that was super, super AI-pilled today. I was like, you know what, I'm gonna be honest with you. A year ago, I thought I'd have to fire more people that weren't technical. Uh-huh. And I'm like, no, but I like— I'm talking to you right now. I'm really enjoying this conversation. We're gonna have to hire a lot more people like you, um, just because there isn't enough talent to go around to pilot all these things and to manage all these things.