Eric Siu's team uses AI to scan long-form videos like workshops and past episodes to find clips for short-form content. The AI pulled a stat showing 84% of people have never used AI, turning it into a ready-made hook. They've struggled to find the right short moments consistently, so they're building a workflow to refine AI picks into what Siu calls "idea babies."
I actually think I will say I watched some of the videos and I think they're pretty good because, Neil, you know, he does the workshops in Vegas. So there's a lot of content he can pull from that. And then you and I obviously have a big library of content we've done, you know, events we've spoken at. Right. And I would say even the early days, the first 3 or 4 years of marketing school, that's probably us loading our marketing knowledge. And then now this is more like news related. So let me show you an example here. Even if I'm not competing with the top 0.04%, it's better for me to just look at my point of calling. I was just showing Neil the video on the moments it's pulling. It's not doing a bad job. And I showed my internal content team this and they're like, this is actually really good. It gives us like a lot of call them add-ons. Like the right moments.
But Neil, after that I was like, oh well, so like then I was like, we can do it for mid-form stuff, but why don't we do it for short form?
There's a lot of stuff we can do for short form because I don't think we do a good job of finding the right moments. And so my point is you watch something, refine the idea to Neil's point, and then you can even make idea babies from it.
If you can go back, Eric, for any of those listening, what Eric was showing you is a clip of him. There was this chart on X that actually shows AI penetration, and it's actually very low compared to, you know, what people actually think. And it shows, look at how far we've gotten from AI, so little penetration. Like what's going to happen when actually gets penetrated. I believe that was what the clip was from last week or the week before Marketing School. The point I'm getting at is like, it was a good clip. It sounds like AI went through the whole video to find the clip, pulled it out, and then what did it put as a description or title or anything?
Title is 84% of people have never used AI.
So that's a great title. Yes, it could be improved, but you have to keep in mind this is AI doing it, so it's not a bad first take. Does it do a description for you as well?
