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Eric Siu explains how AI is changing email. Knowledge workers get about 121 emails a day, and the ROI on email marketing ranges from 36:1 to 40:1. To cut through AI filters, senders need to make every message matter.
Eric Siu explains how AI is changing email. Knowledge workers get about 121 emails a day, and the ROI on email marketing ranges from 36:1 to 40:1. To cut through AI filters, senders need to make every message matter.
The death of email. Nobody will open Gmail five times a day in five years. When you look at the return on investment, what it's like thirty-six to one, forty to one, or something like that. Tomasz Tungus, who's a popular venture capitalist, so he says the average knowledge worker receives 121 emails a day. That's one every four minutes during work hours. The inbox is a conveyor belt that keeps accelerating. Email marketing has been so huge, and now that you have the AI kind of processing here, how do you make sure that whatever you're sending is ultra important where you can get past the AI processing? Because that's what it really comes down to from a marketing standpoint. I don't see emails being dead. I think they're really valuable, but I do agree in which you're getting 100 emails that you have to go through. That's super unproductive of time.
