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Knowledge workers get 121 emails daily, crushing productivity. Email marketing still returns 30 dollars for every dollar spent, but AI filters are raising the bar: your message has to be genuinely valuable to get through.
Knowledge workers get 121 emails daily, crushing productivity. Email marketing still returns 30 dollars for every dollar spent, but AI filters are raising the bar: your message has to be genuinely valuable to get through.
The death of email. Nobody will open Gmail five times a day in five years. When you look at the return on investment, what it's like thirty-six to one, forty to one, or something like that. Tomasz Tungus, who's a popular venture capitalist, so he says the average knowledge worker receives 121 emails a day. That's one every four minutes during work hours. The inbox is a conveyor belt that keeps accelerating. Email marketing has been so huge, and now that you have the AI kind of processing here, how do you make sure that whatever you're sending is ultra important where you can get past the AI processing? Because that's what it really comes down to from a marketing standpoint. I don't see emails being dead. I think they're really valuable, but I do agree in which you're getting 100 emails that you have to go through. That's super unproductive of time.
