The speaker partnered with Alex Lieberman, co-founder of Morning Brew, to write daily: Lieberman for 30 minutes, the speaker for 500 words. They text each other drafts and feedback. After a week, his writing improved, his thinking sharpened, and he turned the pieces into memos that moved his team to action.
This accountability thing—it's embarrassing if you fail. One of the co-founders of Morning Brew, Alex Lieberman, tweeted that looking for accountability partner to write 500 words a day. A bunch of people responded. I came out. I was like, "Hey, I'm in," and then he ends up texting me. And okay, we're—we're each other's accountability buddies. So each day, what we're doing is he's writing for 30 minutes. I'm writing 500 words, and then he'll text me and show what he wrote, and I might give some feedback on it or whatever. I think this habit's going to continue to compound because I think some of my better writing has happened this week, and it's doing better too. It's not going viral by any means, but at least I'm getting my thoughts out and writing. Writing forces clear thinking, and what I end up doing for my company after I write these is I end up converting a lot of these into memos and I send them to my team, and then ultimately that gets my team to take action on these things.
