Eric Siu's team analyzed over 100 websites to figure out why ChatGPT cites some brands more than others. Domain authority barely matters. What works: detailed context, positive sentiment, and sheer volume of mentions. Brands that get cited frequently are thorough and talked about often in a good light.
How ChatGPT evaluates brand mentions. So I had updated a post that my team ended up creating. So looked at over 100 sites in 14 different verticals to see why ChatGPT recommends certain brands more than others. And we wanted to really look at brand mentions and we looked at domain authority. It doesn't really have too much of an impact on ChatGPT. So if you get mentioned on a high domain authority versus low domain authority, not too much. Context, like what is the context of that you're being mentioned in? That has a high score. The thoroughness, if someone just says like, oh, NP Digital or Single Grain is good, but without being super thorough and giving reasons why, the thoroughness does matter. Age, the age of the business and the more people mentioning you over time, that's helped. Quantity was another one that was really high. Relevance of the site, a little bit lower, that was medium-ish. And I think that's going to change over time. Sentiment had a high rating as well, is what they're saying about your company, positive or negative. So if you had to pick the main factors, you want to focus on context, thoroughness, quantity— so a lot of these brand mentions— and sentiment— they want to be positive. Those are the 4 main factors to focus on when it comes to brand mentions to get ChatGPT to cite you more often.
