ChatGPT uses a re-ranking model called RetRR SkySite to reorder search results based on quality signals, with freshness being the most important. About 95% of results ChatGPT returns were refreshed within the past 12 months, so keeping content current matters for ranking.
how ChatGPT's ranking model works. So Chris Long shared this. He's actually a pretty good curator. So I think what's worth calling out here is it says at the heart of ChatGPT's retrieval system is a re-ranking model with the cryptic name RetRR SkySite. And it's a sophisticated post-processing layer that takes initial search results and completely reorders them based on quality signals. So number one quality signal here is freshness is king. So perhaps the most significant finding for content creators is this setting: use freshness scoring profile equals true. We've kind of been talking about this where I think Ahrefs cited that 95% of ChatGPT results have been refreshed in the last 12 months or so. This is, it's still kind of traditional SEO, right?
