Eric Siu walks through building a personal brand on LinkedIn when AI is everywhere. Pick one problem to solve, post daily with specifics, take clear opinions, build your network publicly, and use AI to sharpen your voice, not flatten it.
If I woke up tomorrow with no LinkedIn followers and wanted to regrow my personal brand, here's exactly what I would do. Don't post random thoughts. Instead, pick one problem you can talk about in 100 different ways, something your audience loses sleep over. Step 2, post 7 times a week around that problem. Create short, specific posts. Share stories, share insights, share takeaways. Use text posts, screenshots, or 20-second videos. Step 3, speak with an opinion. Neutral content ends up blending in. The fastest way to grow is to say what others think but won't say. Step 4, build your network in public. Comment on posts from other business owners, Tag people you learn from and create visibility by being generous. And step 5, layer AI into your process. Use AI to summarize books, generate ideas, and repurpose your content, but never to sound like everyone else. AI should just enhance your voice. Follow for more practical systems that make you stand out even when everyone else sounds the same.
