Jeff Bezos and Warren Buffett use shareholder memos to set investor expectations and train readers in their thinking. Writing works as a tool to align capital providers with your vision, making it easier to raise money and build lasting business relationships.
You think about raising money. Oh, what does writing do? Like, how do you make money from it? I mean, take somebody like Warren Buffett, take somebody like Jeff Bezos. Their memos— Bezos, through his memos, has basically said to his shareholders, we're going to invest for the long term. And if you're going to give us your money, these are going to be your expectations. We're not going to make a big profit. We're going to invest in the long term. And year in and year out, he's training people on how he thinks. Buffett did something similar. Interacting with other human beings is the essence of business.
