How I bought my marketing agency for $2 😯 #shorts

26 Sept 2022 · 1 min

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In this short video, Eric Siu recounts how he acquired his marketing agency, Single Grain, for effectively $2 in 2013. He explains that the agency was struggling, and after six months he negotiated a purchase of 100% ownership. The deal involved paying $1 for a 10% stake to each of two partners, while the remaining ownership was transferred through seller financing tied to the business’s cash flows. Siu notes that he faced early operational challenges after taking over, and he ends by promoting ongoing hiring at Single Grain, directing viewers to the company website.

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Here's how I bought my marketing agency, Single Grain, for $2. In 2013, the agency was a struggling business and the work that was being done was no longer effective. I came into the business and about 6 months into it, I negotiated a deal to buy 100% of the business. The way the deal was structured was I would pay $1 for 10% of the company and another dollar for 10% of the other part of the company, and these were 2 partners. However, there were 2 other partners in the deal. The rest of the deal was negotiated and the deal would be done through the cash flows of the business, also known as Seller financing. Now, I actually struggled when I first took over the business, but that is for another time. By the way, we're actually hiring a ton of talent always at Single Grain, so you can go to singlegrain.com to learn more. So.