A marketing agency founder built his business by launching a weekly podcast about marketing trends instead of chasing leads through cold outreach and ads. The show hit 140 million downloads and 330,000 monthly listeners, becoming the main growth engine for the agency.
Here's the story of how I got over 140 million downloads on my podcast. I was trying to grow my agency the traditional way— cold outreach, events, paid ads— and still getting nowhere. Even after hiring sales reps and launching campaigns, I kept hitting the same wall. Nobody really knew who we were until I realized I didn't just need more leads, I needed attention. So I started a marketing podcast back when nobody was even listening to podcasts. Every week I'd record one episode breaking down what's new in marketing. It kept me sharp, built trust with the audience, and made learning public. Over time, that consistency did what paid ads couldn't. It built authority. Now that podcast has over 140 million downloads and over 330,000 monthly listeners, and it's one of the biggest reasons my agency, Single Grain, still grows today. Starting early didn't just get me ahead, it built the foundation for everything I've ever done since. Follow for more lessons on marketing, timing, and doing the right thing before everyone else catches on.
