Eric Siu outlines six steps to launch a marketing agency in 2025: pick one niche and service, network with founders, create three-tier pricing, publish daily content with AI repurposing, use Clay AI for outreach and Manus AI for free audits, then scale with automation and social proof.
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This is how I would build a marketing agency in 2025 if I were starting from scratch. Step 1, pick one niche and one service. Ignore everything else for 12 months. Step 2, find like-minded founders. Surround yourself with people solving your problems. Step 3, productize offers. Entry, core, premium. Step 4, publish daily. Compound content. Turn podcasts into Shorts. Use AI to repurpose, human to refine. Step 5, get clients but protect margins. Opt for cash flow over vanity growth. Use Clay AI to send personalized messages to your prospects. Offer a free audit and use Manus AI to make those audits. Step 6, once you get results, testimonials, and social proof, use AI and automation to scale further. Need a more in-depth guide on that? Follow for more AI marketing education.