Kanye West spent $7 million on a raw, unpolished Super Bowl ad that generated 250,000 purchases and roughly $19 million in revenue. The ad worked because of years of brand building that gave him the credibility to make something so stripped-down and still have people buy.
Kanye. So he spent $7 million on a Super Bowl ad. Did you see the ad? He just recorded a thing. He's like, yo, just like go over here. And then like, what, 250,000 purchases? And I think it was $19 million in revenue. Some people are saying $19 million in profit. Did you see that? Let's say revenue. It's still good. The fact that like he had the guts to just record like that off the cuff, it's like, that's pretty cool, you know? But also that's like years and years of building your brand.
