Mike, CEO of Liquid Death, publicly rejected a Coca-Cola marketer's offer to place a Smartwater ad on Liquid Death's eBay listing. Mike pointed out Liquid Death's 7.6 million social followers and higher CPM rates made the deal worthless compared to what Coca-Cola would pay for ad space on Liquid Death's boxes.
Tian, who works at Coca-Cola, puts a LinkedIn post up. She's like, Liquid Death probably won't sell us the ad on their box, so we decided to put an ad on their eBay listing. So enough with the death talk already. Crank open something smart, right? Smartwater, right? And so Mike, the CEO and founder of Liquid Death, he posts something. He's like, even the biggest beverage company on earth is interested in our biggest ad ever. And for the record, we would 1000% sell Coca-Cola the ad space for their Smartwater brand. Tian Fan, as a 4-time award-winning marketer, which is her tagline on LinkedIn, right? You know the CPM value of running a Smartwater ad on Liquid Death boxes across the biggest national retailers and the media attention from Coca-Cola doing this and the announcement on our Liquid Death social channels of 7.6 million followers. It's way better than running a banner ad with 0.01 to 0.04% CTRs on our eBay page with very low traffic that is mostly marketing executives. So he basically shat on her, right?
