This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video excerpt titled "How LLMs Will Rank You in the Future" (created 2025-07-16). The clip is a short back-and-forth discussion between two speakers (labeled SPEAKER A and SPEAKER B) about how large language models and AI research agents will evaluate brands and web content. They discuss implications for SEO and content strategy — arguing that personal branding and widespread, high-quality listicles can influence LLM-driven rankings more than traditional link signals, the need for ethical, human-in-the-loop content, and testing these tactics. The conversation focuses on practical tactics for getting surfaced by AI agents and protecting reputation and quality.
Chapters
Okay, here's how I think LLMs will rank you in the future. When I use GenSpark or Manners or any of these super agents like Perplexity Labs or Deep Research or whatever, they're so powerful at quickly crawling videos and crawling anything, crawling your social profile where I'm like, they will just look at a brand instead of looking at links all the time. It's very easy to tell if this brand is legit, right? Yeah. So if what you're saying is true, that listicles are back and you just need to bombard the internet with them, and then maybe have your company at number 1 or whatever. But if you're also a strong brand yourself, like a personal brand like yourself, for example, or like use your name as the author for these, I think you get a double whammy there. You get double plus. So I'm like, man, we should test this for like 30 days or something where it's just like every article that we put out on our blog.
Oh no, I've already tested this out.
Okay, how's it going? It works. It works? Yeah. There you go. So I do think LLMs are not going to rank so much on links, I think links will still be important, but I think your brand is going to continually rise and it's so easy for these things to just quickly figure out who the heck you are instead of relying on link signals.
Yes. And if you can just end up, like if you bombarded the internet with 1,000 articles talking about different variations, thinking about prompts people would use and you're always rated highly and talked about the best and it's thorough, it can't just be a crappy— Make sure it's quality, guys. Yeah, it has to be quality. And It's authentic and real and they can look at other places and see similar stuff. Like, you know, I say the last part because you want to be ethical. Of course, you don't want to just badmouth the competitor. You want to be honest. It just helps you get mentioned in all the LLMs and do well. I do think eventually they will adjust and they'll put different weight on different types of websites. Yeah, dude. And they could say they're doing that right now, but we're not saying that. Just being honest. But it's seeing what? We're not seeing them put a lot more weight on different publications. We're just seeing that you just blast the web with listicles and you rank for like best ABM software and variations of that. Like, yeah, what software is— what's the best software for B2B SaaS companies to use? You know, and you just always list you in different variations of your ideal customer profile. Yeah. And then you just get customers.
This is how it's been early days of SEO, guys. So, but we would just say you want to shield yourself by, by making sure it's quality and having a human in the loop ideally. Yeah. Don't just spam the, the, the, the correct, the short way is usually not the way, but this is still a shorter way. All right. That's it for today, guys. We will see you tomorrow. Bye.
