Eric Siu explains how LLMs and AI agents like GenSpark and Perplexity will rank content in the future. Personal branding and author attribution matter more than links. Publishing listicles under your name could boost visibility with these systems.
Here's how I think LLMs will rank you in the future. So when I use GenSpark or Manners or any of these super agents like Perplexity Labs or Deep Research, they're so powerful at quickly crawling videos and crawling anything where I'm like, they will just look at a brand instead of looking at links all the time. It's very easy to tell if this brand is legit, right? So if what you're saying is true, that listicles are back and you just need to bombard the internet with them, but if you're also a strong brand yourself, like a personal brand, like use your name as the author for these, I think you get a double whammy there. You get a double plus. So I do think LLMs are not going to rank so much on links. I think links will still be important, but I think your brand is going to continually rise and it's so easy for these things to just quickly figure out who the heck you are instead of relying on link signals.
