Building a personal brand takes roughly a decade to show real results. About 15-20% of revenue comes from customers who simply know your brand, and they spend more and stick around longer. Most word-of-mouth effects don't kick in until year ten, with the biggest growth happening between years 10 and 20.
How much of the business do you think is from people just knowing the brand at this point? Let's say it's like 15 to 20%. And those customers, are they tending to pay on the lower end of your— Let's say middle to high. They stay longer. So in other words, your brand's getting out there, it's kicking in, you're getting better quality customers and they're staying longer. And this is why I tell people it takes 10 years for marketing to really kick in because you start getting a lot more word of mouth. where that doesn't really kick in in the first few years unless you're lucky and you created this AI tech that just does everything for everyone and it's easy and it's really free or cheap. Yep. But in most cases, marketing does not kick in as, or word-of-mouth marketing does not kick in, which I believe is the best form of marketing until really 10+ years. You do see traction going up to it. Yep. But after 10 years, that's where it really starts growing. And from years 10 to 20, that's where we see great lift. We did a study on this and I think it was something like, 18% or something like that of your ideal customers should know about your brand roughly around year 10.
