How long it takes to reach product-market fit
2 Aug 2024 · 1 min
0:36
Slack and Gusto took years to reach product-market fit, but launching quickly matters more than waiting for perfection. Speed lets you iterate faster and find what actually works.
Slack and Gusto took years to reach product-market fit, but launching quickly matters more than waiting for perfection. Speed lets you iterate faster and find what actually works.
Did you see the data on how long it takes to reach product market fit? No. How long is it? How long it took from idea to product market fit. And for some companies like Slack, it basically took 5 years to achieve product market fit, but it also took them 4 years to launch the product, right? That's why it took them so long to reach product market fit. Gusto, though, they launched their product right away, basically in like month 1 or 2. And then to reach product market fit, it took them 6 months to get there. The point of this entire graph is you just got to launch your product. If you wait years to launch your product, you're just— you don't know when you're going to reach product market fit. What they're saying is the quicker you launch your product, the quicker you can iterate and get to product-market fit. Exactly.
