L'Oréal, a $250 billion cosmetics giant, launched a Kickstarter for Colorsonic, an at-home hair-color device. It raised only $2,300 from 18 backers against a $39,000 goal. The massive corporation seeking crowdfunding on a platform built for underfunded creators signaled a fundamental mismatch.
You know, L'Oréal's a $250 billion company, right? They failed at Kickstarter. They did a Kickstarter campaign? Yeah. L'Oréal, a $250 billion company, is running a failing Kickstarter. Weird viral marketing thing, bad scam. What is this? So basically this Kickstarter, they're trying to launch this new product that has like these CES awards and all this, right? Some type of an at-home hair color device, Colorsonic. Okay. So they're trying to raise $39,000. They've got 18 backers and they only raised $2,300. And this is a $250 billion company. So they already have awards for this product? Yeah. That's the first problem in which Kickstarter's meant for people That's a good point, 'cause look, it says L'Oréal on the bottom left and it shows 2 awards on the bottom right, so that's a big mistake they made. Yeah, people would be like, why does L'Oréal need money? It's a $250 billion company. Kickstarter's for people who don't have money, who need it to fund the build, and they'll give things at a discount. It's like you guys just anti-marketed yourselves.
