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Eric Siu explains how a friend's pay-for-performance agency hit $80M annually by charging clients per customer acquired, like $500 per customer, with no long-term contracts. This model lets marketers scale without upfront risk.
Eric Siu explains how a friend's pay-for-performance agency hit $80M annually by charging clients per customer acquired, like $500 per customer, with no long-term contracts. This model lets marketers scale without upfront risk.
If you're a good marketer, you would charge on performance. One of my friends, his pay-for-performance agency does $80 million a year. And what they do is, let's say you are in the finance industry. Okay, well, how much are you willing to pay per customer? Like $500? It's like, okay, we're gonna run some traffic towards you. And if you like the customers, we can continue the conversation. But there's no need for long-term commitment. You only pay us if we perform. That's a good offer. I don't think pay-for-performance will ever go away. The best marketers are going to capture like even more value.
