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Eric Siu discusses why marketing tactics backfire. Clickbait exhausts audiences faster than you think. Long-term consistency matters more: one host has blogged for 15 years and podcasted for 8, building trust that no viral moment can replace.
Eric Siu discusses why marketing tactics backfire. Clickbait exhausts audiences faster than you think. Long-term consistency matters more: one host has blogged for 15 years and podcasted for 8, building trust that no viral moment can replace.
Did you see what Roaring Kitty did with Chewy? Yeah, he purchased $245 mil of Chewy. And instead of the stock going up, it started going down.
How much did it go down by?
Not by much, but no one gave a crap because they're just like, all right, this dude's just pumping up stocks. We're over this marketing. And it just shows that marketing can backfire. Like, you know, if people know that you're going to continually do clickbait, they're going to be over it. And they're just like, I'm tired. I'm not going to click on your articles anymore because I know what to expect.
This is a good example of like a one and done. There's not a lot of value that he's necessarily adding. And so at least, okay, you look at, The amount of time you spent blogging, how many years has it been? 15, 20 years? 15 plus, yeah. Okay, 15. Like, you just— but you've just been consistent with the value, right? This podcast, we've been— I think this is 8 years now. We're coming up on 8 years. It's just nonstop consistent, right?
