Eric Siu breaks down how MasterClass hit 10M visits by raising $236 million on a product so good it sells itself. High-profile instructors like Daniel Negreanu and Phil Ivey brought credibility, press coverage amplified reach, and paid ads kicked off a cycle where word-of-mouth took over.
how MasterClass raised over $236 million. It comes down to they built the brand and have a great product behind them. So the product creates a lot of word of mouth, which creates more brand, and now the domain authority has been established. They're getting all these links coming into the website too. It's like, oh my God, you got to check out this Daniel Negreanu course over here, this Phil Ivey course over here, Bob Iger over here. A lot of press going behind these people because a lot of these people are very influential as well. So influential people naturally get links. So again, start with the paid ads and then you add on the influential people. People are gonna be talking about this stuff all the time.
