Eric Siu argues MrBeast leaves massive money on the table by sponsoring mass-market products like burgers instead of high-margin enterprise software. A single view in the software space could be worth far more, potentially pushing his valuation past $100 billion.
People look at MrBeast, they're like, oh my God, he's done really well. And hats off to him, he has done really well. But if you look at how much he generates per view, it's not that great. If he had views in a specific category like enterprise software and he was generating— Oh my God, he'd be unstoppable. He'd be worth over $100 billion. But the problem is, is the moment you're selling things like burgers or chocolate to the mass audience, the margins just aren't there. You're not going to ink out too much profit. That's what happens when you create videos like, here's a real-life Squid Game. It's not that monetizable.
