A Super Bowl ad costs roughly $230,000 per second on average. Most brands spend a minimum of $7 million, but premium slots require additional backend purchases that can push the total to $25 million, not counting production.
Super Bowl, did you know that a company spends on average over $230,000 per second on a commercial? Most people don't tell you is you got to spend $7 million and then they typically make you buy airtime for things like the Olympics or other events. Because you have to remember, when you're watching the Super Bowl, there's prime spots for Super Bowl ads and there's non-prime spots. If you want good spots, they typically want you to buy more ads for other backend stuff. I've seen in many cases you had to buy like $18 million more on the backend. Wow. It becomes like a $25 million contract. Plus the cost of creative.
