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Eric Siu explains when to spend on a logo. Use cheap tools like Canva when starting out, then upgrade once you have traction. Nike's swoosh cost almost nothing early on, but Pepsi's rebrand justified millions because the stakes were higher.
Eric Siu explains when to spend on a logo. Use cheap tools like Canva when starting out, then upgrade once you have traction. Nike's swoosh cost almost nothing early on, but Pepsi's rebrand justified millions because the stakes were higher.
When Pepsi rebranded, how much was that? I don't know. Million bucks.
Wow. When you're starting off, a lot of times I just go use like Canva, make a free logo, slap it up, and then once I get traction, then you can go and adjust your logo.
Neil hit the nail on the head here. When you think about Nike in the early days, the swoosh, they were just starting out. That's why they paid dirt cheap. If you think about Pepsi, I just mentioned it was a rebrand. There's a lot more risk that's tied in with the rebrand. So spending that million dollars, when you think about their market cap, it actually makes sense because if you screw that up, the risk is too big.
