Eric Siu discusses how spending on social media and content has scaled from about $100k a month a year ago to hundreds of thousands monthly now. His team grew from 4-5 people to 12, and content is now integrated across his investment team and portfolio companies.
Maybe a year ago you were spending, what was it, $100 grand a month or so?
Yeah, sounds about right.
And how big was the team then?
I mean, probably like 4 or 5. Does that sound right? Yeah.
For content, right? Only?
Yeah, I think content, maybe that was some interspersed other stuff.
How does that look now?
Yeah, a lot more. Let's see, we have a team of 12. Some of that is, now what's happened is content has become integrated with our investment team and with our portfolio companies in a lot of ways. But we spend hundreds now of thousands of dollars a month on a mixture of content, recruiting, operating. And I anticipate that continues to grow.
