How OpenClaw Creates 100k view X Articles

All right, so Neil, you want to see something cool? I'm going to show you. I'm going to show you how OpenClaw is literally writing me articles right now on X, and it's averaging about 100,000 views per post.

You want to see it? Let's do it.

Okay, here we go. So check this out.

Wait, but before you show me, I bet you none of them are marketing related if they're getting 100,000 views. I hope I'm wrong.

Uh, well, this one's revenue related. OpenClaw for business setup that scales revenue, 85,000 views. Check this one out over here. So ordering your food with Open Claw is cute, but making money with it is better. Okay, so in this one, I'm going to talk about how my system works under the hood. If you want some Open Claw business use case example, the original post is here. So it just goes through and there's— I have these like diagrams because diagrams make it seem like, you know, it's well researched and all this stuff, right? So look, this setup and all this stuff, right? Uh, here's a cron job, whatever, right? But my point is, you look at this one, look, 85,000 views. Okay, this one, 86,000 views. By the way, look at my little plush doll over here. This is me on the computer, my little plush doll, my This is you riding a lobster over here. 101,000 views. Look, I made some plush toys. Your daughter would like this.

Give OpenCLAW agents one shared brain. They stop being stupid.

Yeah. And then I run 30 OpenCLAW jobs a day. This is what actually makes them profitable because not a lot of people are talking about how they make money right now with this. So this one's 68,000 views. I threw it up yesterday. You know what's interesting, Neil? I did the original AI version yesterday where I just threw it up with the title it chose. And it only got one like in the first hour. So I just changed the title and I republished it and it took off.

So this reminds me, I wasn't using Open— how about you first finish on how you're using OpenClaw to do this? And then I'll go into my experience.

So I'm using OpenClaw to, basically there's a content repurposer skill, so it knows how I write. Okay. So I just kind of dictate to it, it pulls from that skill. And literally I just go to my OpenClaw because I work with it all the time and it knows what my goals are. It knows my working style and all that. I'm like, hey, What's the most interesting thing we've worked on in the last 24 hours? And it'll give me a bunch of ideas and I'm like, this one sounds good. Use the Content Repurposer for X for that.

Boom.

Right. And then that's basically it. Yeah.

No, this is really cool stuff. So this reminds me of the early days of ChatGPT, you know, when people were talking about prompts, right? Like, and I used to give them like marketing prompts and what it would do well on content. And doing keyword research and for SEO and all that kind of stuff. Got tons of views on X. The hard part with content like that, that at least I've always faced, it's very tough for me to generate revenue from those pieces of content.

Yeah.

So I tend not to spend too much time on 'em. Like I'm in Mexico City right now. So we had, we had, you know, as I mentioned to Eric in the past, we tend to hold our own events. And when I say our own events, it was a restaurant. They had a projector behind me, 2 on the side depending on where people are sitting. It was upstairs rooftop area with canopies coming down. So it was nice and not cold or anything like that. It was in the morning. Everyone had food and we invited a lot of corporations. Okay? Every single corporation there, I think maybe 90% of the corporations there, CMO, VP levels for marketing. And that was actually almost 100%, but 80 to 90% of the corporations, probably 90+% were all publicly traded. All right. So when I look at like the questions they ask me, they'll ask me questions like, what's the biggest mistake we're making with AI and not thinking about yet? Or there's all this new technology and security issues and people are worried about software and employment and all this kind of— because some of these people are in teams, how should we structure our teams going forward? Or they'll ask questions, and this is where more of the focus is on. We're all using AI and we have been for years. How do we generate more positive revenue or see efficiencies where we're actually increasing our profit? But majority of it is not really profit related. It's more so revenue related because if you can grow your top line when you're that large, saving $1 million or $2 million or $3 million or $4 million doesn't make a difference when you're a corporation doing like $10 billion a year in revenue. People want you to grow your top line more than saving a few million bucks. I'm assuming you agree with that as well, especially in the public markets.

So here's what I'll say. So here's the thing with these articles. I looked at who joined the livestreams and the recent webinars we've done. You have, um, you have AT&T, you know, somewhat legit company, right?

That is a very legit company.

Right. And so you have, you have, uh, people from— I'm looking at some other companies too. 1Password, they're not as big, but they're, they're a significant company, right?

1Password's big?

Yeah. So they're coming through to these because they don't know what to do and they're scared. There's a lot of fear with this right now, right? And so, um, I will say like that I didn't— I, I was kind of like, when I wrote these same— I, I had the same kind of inkling that you had where it's like, it was probably not going to generate any revenue. But I'm looking at the people coming through, I'm looking at the people responding, I'm looking at the people adding me, especially on Twitter, because you can see who's adding you, right? I'm like, oh, it's like legit people adding. And so I'm like, I'm just gonna keep doing this because one, I enjoy what I'm doing right now, and plus I can easily tie it in with marketing and business. The thing that, you know, I'm getting texts every single day right now. My friend's like, dude, I just want to— I went to the Apple Store to try to buy a Mac Mini. They're sold out right now because everyone's doing it for Open Claw, right? Um, and everyone's like, how do I set this up? I talked to, um, Bernard from Clearscope a couple hours ago. And he's like, dude, I get what you mean now. I got to set up on Sunday. He showed me all the crap he was building. He's like, it's over, man. It's like, it's so over. He's like, it's so over for software. It's so over. Like, what are you doing right now? So everyone's like trying to trade notes. It's almost like, I don't know, when's the last time something really cool came out? Like ChatGPT, I guess. So this is like one of those moments.

Yeah, but okay, so you got AT&T to sign up. Are these C-level or VP levels from these organizations?

Yeah.

All of them?

Yeah. No, there's no way. I'm not going to say all of them. I'm not saying all of them. I'm saying you have, you, they're all, they're either senior director or above. That's what I'll say. Got it. Okay.

But most of corporations, see, because we've tested content like this from even some of our employee accounts, we find that the type of articles that you're producing, they do generate traffic. It tends to be more, not mid-level, more junior level than anything else in quantity.

Yeah, so that's a good point. So what Neil's bringing up, and I don't know if you're referring to this, but the thing you bring up here is, especially on my YouTube now, my YouTube's finally in good graces because I'm covering a trending topic, right? Like, I'm like, God, it took forever to struggle out of this. But I don't really cover how-to. It bothers a lot of people. They're like, dude, show us how to do it. Show us. I'm like, I ain't going to show you how to do it. You know why? Because it doesn't drive leads. You get the tire kickers and the DIY people, dude. We used to do that all the time. Neil used to create how-to, and we thought we're doing like, All this good for the world. And I went to Perplexity the other day. I was like, hey, show me the research behind this. You know, if you make a bunch of how-to content versus just showing people like what you're doing right now. And then Perplexity is like, yeah, it's been proven that the how-to stuff doesn't generate revenue. If you show like, like Neil does this a lot, like charts or like what you're doing, which is what I'm doing right now, that gets people interested. And so I will say I was initially skeptical, Neil, but it is, it's moving in the right direction for us at least.

So I want to cover something that you just mentioned, and, or actually before I cover that, going back to the AI topic really quickly, when we meet with most corporations, they're trying to figure out how to generate more revenue through AI, and majority of it, at least in marketing, is not related to using the tools, it's being mentioned by the LLMs. That's the biggest use case by far that they're all looking for, because when they look at their data, It's proven to drive revenue. Maybe it's small and maybe it's not as big enough, or maybe their competitors are doing better for it, but that's the biggest thing we see that large corporations want. The other stuff is a little bit of a nuance, and that goes into what you were just saying about like building it. I know you mentioned you were texting someone.

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So I was at an event a few days ago, uh, in Texas. I won't mention the company name. $4 billion a year in revenue plus. That's a good-sized revenue company, publicly traded. I don't know what their profit numbers are. I haven't looked them up, but they are public. And the CEO, he's very tech-enabled. They have a lot of devs. He's like, I don't want to end up paying $1 million, $2 million for Salesforce anymore. I'm just going to code it. And I'm like, there's going to be a lot of bugs. He's like, no, we'll fix it. It's fine. He's like, I don't want to pay for Slack anymore. I'm just going to end up cutting it all. So he's easily breaking down maybe like $5, $10 million of money that he'll save. Now, of course, there's going to be some server costs and employment costs. So maybe the $5, $10 million turns to $4 to $8 million in savings, whatever the number is. And I'm looking at him and I'm just having a discussion with him. And I'm not saying AI can or can't do this. If you put enough resources, you definitely can figure out how to end up trying to build your own Salesforce. But I'm like, this is a terrible use of time. If you're a CEO of a company that's publicly traded doing billions and billions of dollars in revenue a year, why are you focused on saving less than $10 million when you should be figuring out how to grow from $4 billion in revenue to $5 or $6 billion in revenue? And for me, if I was a shareholder, I'd be really pissed. I'm like, this is the wrong thing that you're focusing on. Yes, is Salesforce expensive at $1 million, but percentage of revenue, That is a really small amount of money that they're spending on Salesforce.

Yeah, so get this, so you'll like this, and by the way, my title for this livestream on Twitter, I'm looking at it right now, it says, how Open Call levels up your marketing, so we have to talk about Open Call the whole time, but anyway, so this guy, Anish Acharya, is that, that's one of your people, right? Anish Acharya?

I think he's Indian.

Yeah, looks Indian. Yeah, sounds Indian. So he's a partner at Andreessen Horowitz, he's investing in AI apps at Andreessen Horowitz, he's Anish Acharya, I think, so Harry Stebbings from 20VC tweets this, so, Is SaaS dead? Will we vibe code everything? If you look at SaaS spend today, it's 8 to 12% of enterprise spend, okay? Even if you vibe coded your ERP and your payroll with all of the kind of risks and dangers that entails, you're going to save 8 to 12%. You have this innovation bazooka with these models. Why would you be— why would you point it at rebuilding payroll or ERP or CRM? You're going to take it— and use it to extend your core advantage as a business, or you're going to take in and optimize the other 90% that you're not spending on software today. So the point is, like, I think this is the best point over here. If you have such power with these models and such resources, why the hell would you spend your time rebuilding these CRMs or these ERPs or these payroll providers? That's the real point.

Dude, I'm with you. And I, I look at some of these people who are trying to make this play, and I just think it's the silliest play. I'm like, Why don't you try to grow your revenue 20%, 30%, 40%? And by the way, that company, while we were, you know, I'm looking up their stock, okay? And their profit is in the 8 figures. It's not even high 8 figures. So when I say 8 figures, like sub-$50 million on, call it $4+ billion in revenue. There you go. I pulled up the wrong stock. All right, now I got the right one. So their profit is a small margin, okay? So it's not much. And their revenue growth is 6% a year, sometimes negative. On a good year, it was like 20% during the COVID booms, but like, let's call it 5%, 6% a year that they're growing at. If I look at it quarterly right now, it's sub-10%. Um, it's definitely closer to 5-ish percent. Why the heck would you focus on saving a few million bucks instead of solving the bigger problem, which is how do you grow your top line?

Yep. By the way, you wanna— so I wanna come back to the Open Claw thing for a little bit because I've titled this this way. So I listened to Lex Fridman talk to the founder of Open Claw, um, today. I think, uh, his name is Peter Steinberg or Steinberger. Um, so get this, so Open Claw, you know, it's been taking off right now. It's trending really well on Google Trends. So apparently, I think OpenAI and Meta have made offers to him, and that's why I think he's in the SF area right now. But isn't it crazy? Like, literally this thing came out from nowhere and then boom, right? Like, it's— I think he talked to Sam Altman about, hey, is it okay if I have Open Claude? Because Anthropic wasn't okay with the Claude name, right? Because it was called Claude Bot before. So I think, you know, it looks like he's probably going to sell it. And then who knows? Like, I do think it'd be cool if Meta bought it because they have open source models and they just bought Matisse. And so I could really see Meta buying it. Yeah. Yeah.

Just as a quick disclaimer, do not run it on your main PC or Mac or whatever you use for all your other stuff. Run it on a separate machine.

Oh yeah, let's talk about that real quick. Let's talk about that real quick. Yeah, so I literally have a Mac mini here and it has its own Apple ID, its own Gmail, it has its own 1Password vault. It's really secure and I don't let it post autonomously. So if we want to talk about using Open Call to grow your marketing, Earlier I showed you, yes, you can get these articles done. Like, you know, X Articles is giving me more reach right now, but I don't let it YOLO, meaning I don't let it just post whatever it wants to post. Like, it gives me a lot of repurposing ideas. By the way, Neil, it's connected to my Granola. It's connected to all of my— it ingests all of our content and keeps coming up with repurposing angles, and then it writes it natively for other channels. So I can easily hand that over to a social media manager and plug it into Slack if I wanted to. Right now I just have it in an isolated Telegram where I'm just messing with it. I think I spent 10 days on it. And I think if I get it to like 30 days, 60 days or so, I think it's just cranking, right? I think it's just really next level. And I did a livestream this morning. I was like, hey guys, I pulled up this screen, check this out, Neil. So everyone's like, let me show you my screen over here. So this is my OpenClaw coded, my Vibe coded dashboard over here. So Neil, can you see this?

Yeah.

Okay. So I'm like, okay guys, I got this mission control over here. It shows me the recurring tasks that are happening every day. Here's the team over here. Here's the tasks that are queued. Here's the skills that we have. Here's what's happening with marketing. Here's the things to review. Here's a live feed. Everyone's like, oh my God, oh my God. Like, is this available? Where can I get this? Where can I get this? I was like, guys—

Wait, you can just do it in Trello.

You know what I did, Neil? I took a screenshot of someone else's mission control. I just dragged it into my OpenClaw. I was like, okay, based on all my goals and based on everything I want to do, let's make this for my sake, right? So guys, you can code this up in your sleep, right? And this, by the way, this dashboard is not a fake dashboard. This is a real dashboard. This is live in production. I get this every single morning and I can see what the heck is going on. Because when you can vibe code anything you want, you start to forget, right? And that's really important. So yeah.

The big thing that I'm seeing is people are using a lot of this stuff and the hardest part is figuring out how to generate more revenue and profit from it because more output and more action doesn't necessarily gain more profit. The thing I've been telling companies is it's in its very early days in infancy. I think we'll get a much better understanding of how to use a lot of this technology to impact our bottom line within 12 months to 24 months. I know that sounds like a long time, but it really isn't that long.

I'll bet you it's a lot faster than that.

What size company are you talking about?

I mean, let's—

Startups, sure.

Right.

But I'm talking about like established organizations. It's hard for established organizations.

What do you mean by established organizations?

Minimum 9 figures in revenue a year.

I think, okay. So, well, there's a wide range, right? 9 figures to like 10 figures, 11 figures. Like what do we just want to focus on 9 figures?

No, no. 9 figures plus like established organizations doing at least $100 million in revenue a year. And they're using this specifically for marketing. I'm not talking about other departments, right?

Yeah.

For marketing, it's not that you can't get more action and output. It's hard to necessarily know which activities is going to directly impact your bottom line because a lot of the stuff that it works on, like things like content creation, or if you want to end up vibe coding some stuff, that doesn't necessarily mean you're going to impact or generate more revenue.

So this thing's booking meetings for us right now.

Yeah, but how many of those booked meetings are closing?

It just started doing it. So here's the thing, right? It's whether it's the idea I got from you for manufacturing deals or reviving or like looking at stalled deals, it's moving and it's coming up with different angles, right? And these angles are pretty good. So it's actually like, we haven't, like, it's giving like a deal a day right now because I'm still testing a bunch of different things at once. But once I hand it off and the sales team wants to jack it up to a lot more, it'll do that. But it's working in small spurts right now. So my take on this is if we're talking 9-figure companies, I'd say 6 months out max, right? Because here's the thing, we have one mutual friend and then I have actually another friend, they're both at 9 figures, right? One of our mutual friends sent me a text the other day, I'm cutting 600 people. And then I had another friend actually I played tennis with on Saturday. He's like, oh, I cut half my staff, right? And so That's not all related to OpenClaw. I don't want to make it seem like that. But I just think, like, I looked at the Microsoft AI CEO recently. He's like, dude, like, you look at all these white-collar jobs, like, I think you saw this too. In the next, I think he said, what, 9, 12 months or something like that, or 18 months max, it's like all these jobs are done, right? And so, like, when I talked to Bernard today, actually, I'll leave this a little more in confidence, but we're just like, dude, like, what happens to most people, right? Alright, see you guys. Goodbye.