0:36
Eric Siu breaks down how his podcast grew from 3,300 downloads in year one to over 100 million by year ten. He says it typically takes three years to build an audience, and emphasizes that compounding growth is what gets you there.
Eric Siu breaks down how his podcast grew from 3,300 downloads in year one to over 100 million by year ten. He says it typically takes three years to build an audience, and emphasizes that compounding growth is what gets you there.
We've scaled to about 100 million downloads through the, through the 2 podcasts that we have. And year 1, I remember about 3,300 downloads for the year. And then year 2 was about 14,000 or so. And then year 3, maybe 377,000 downloads. So you can see it's starting to compound over time. And then now we're year 10, year 11 or so, and we're over 100 million downloads. To build over time, it typically takes— the magic number is 3 years. 3 years to build an audience, 3 years to build a business. And I found the magic number to always be 3. 3 years is when you're like, oh man, I I kind of have something, right? So magic number is 3 years and don't give up before that.
