Eric Siu breaks down how top podcasters make money through sponsorships. He cites examples like The Marketing Operators and reveals that companies like Taboola pay around $10K for three episodes. Most inbound sponsorship offers get ignored unless they're a genuine fit.
You know who makes $5 million a year on their podcast? The Marketing Operators. I watched an episode where he was talking to Shopify guys, like, we make $5 million a year, and they have a network of 3, 4 podcasts. But for sure, they're not bigger than this one. Really? Yeah, $5 million a year. And I can see the people who are sponsoring them. One's like an analytics company, one's like a Shopify, like a widget or something like that, right? Postpilot's another one. And so I'm like, we can do this all day. Because we get a lot of inbound inquiries, we just ignore them all. Yeah, same here. Like, I was looking through the thing, I'm like, dude. And then if you look at Taboola, like, thank you to Taboola, but that deal is like 10 grand for 3 episodes or something. Okay, that's not bad. Yeah. That being said, this is our So do as we say, guys, not as we do here. This is what we get for sitting on our butt, and this happens everywhere. If you want more insights on AI, marketing, and business, just comment newsletter.
