Eric Siu explains how podcast appearances can grow your business beyond your region. He walks through booking interviews with hosts like Marina, managing scheduling with contacts like Dane Walker, and why competing with someone doesn't stop you from appearing on their show together.
I started having Marina on my end hit up popular podcasts for all the cities that I'm traveling to where I have availability on my schedule and set up interviews because it's a great way to get exposure within region and hopefully it helps my business grow faster. But it didn't hit me until the Australia guy, Dane Walker, because I was like, wait, we should be doing this everywhere and it'll help us grow within region because Dane's like, oh, if you make time, I can help introduce you to customers. I have a great Rolodex. Are you looking to meet? And it wasn't that. I'm like, dude, I don't have the schedule. And he's like, is it because I'm a competitor? I'm like, No, dude, I'm like, honestly, I do a podcast with Eric and we're both competitors and I still do it with him on a monthly basis. And I'm like, it has nothing to do with any of that. I'm like, I can't make the schedule fit. By the way, the competitor thing's not even a big thing because there's so much business for everyone. Like once you get into this world or any world, there's so much business for everyone, right? And maybe in our younger years, maybe we just want to like kill every competitor, but like there's still competition for sure. But it's like there's so much business for everyone.
