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Recreation.gov started as a pay-per-transaction deal with a web vendor. The government projected $87M in five years but the site generated $620M instead, funding 14 websites and round-the-clock call centers across the country.

Recreation.gov started as a pay-per-transaction deal with a web vendor. The government projected $87M in five years but the site generated $620M instead, funding 14 websites and round-the-clock call centers across the country.
this one website that the US government paid $620 million for. So recreation.gov was a pay-for-performance deal. So they signed with, I think, this web dev shop, and basically they said, okay, we're going to do pay-for-performance. So we're going to take a small fee of every transaction for these park passes, right? These campsites or these event lottery tickets. Like if you don't want to get to Yosemite, sometimes there has to be a lottery to get in, right? So initially this agency projected that they would make $87 million for the first 5 years and then $182 million for 10 years. They funded 14 websites and 24/7 call centers, and they actually ended up making $620 million. And so they got a good pay-for-performance deal done.