Eric Siu shares how a mastermind retreat with peers led to one person ranking #1 for a keyword and generating $1M annually. He argues that relationships with people slightly ahead of you create the opportunities that matter most.
I do want to now talk about that page that drives a million in profit. There's a story that's tied to this. The way this whole story, the way this page manifested and what you can learn from it, I'll give you the takeaway in a second. Every year we'll do a little mastermind, okay? So I love hanging out with people that are motivated. I love hanging out with people that are executing, right? We went to, let's just call it a tropical island, and we went on a little boat tour, okay? So, you know, we'll learn from each other, we'll share things, play football with each other, whatever. We went on a little boat tour to look at manatees, look at turtles. As I was sitting in there, let's just call Andrew and Bob. So Andrew asked Bob, he's like, hey, so like for your company, you guys are doing a couple hundred million dollars right now. What are you guys trying to rank for? Bob is like, well, we're trying to rank for this keyword over here. 3 months later, these guys end up doing a deal. 3 months later, Andrew is now ranking number 1 for that keyword. Okay, I can't reveal what it is or else he'll kill me. That page has been driving $1 million in profit a year, and that comes from relationships. The takeaway here is like, how can you find people that are like-minded around your level or maybe a few steps ahead of you and just keep hanging out with these people, right?
