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A newsletter growth strategy that uses paid ads to acquire subscribers, then sends a rapid sequence of high-value emails before introducing the product. The most engaged readers get passed to sales with enriched data for direct outreach.
A newsletter growth strategy that uses paid ads to acquire subscribers, then sends a rapid sequence of high-value emails before introducing the product. The most engaged readers get passed to sales with enriched data for direct outreach.
And if you don't have reach, the way to hack it is you just spend tons of money on ads and boost it. And by the way, it works. I mean, we're running ads right now to our newsletter. Every 5 minutes we're hitting them with an email. Here's our YouTube channel, here's the other YouTube channel, here's something over here, right? We're just trying to overload on value. And then the very last email is like, by the way, here's what our company does, blah, blah, blah. So we're not trying to pitch too hard. And then they fall into our regular sequence where we're giving like, we send like 3 or 4 emails a week and it's just super value add. Doing that and also on our thank you page, we have like a free community as well. So we're just trying to overload on value, but we're trying to get as many engaged people as possible. And then we'll take our email service provider and then we'll take all the engaged users and then we'll enrich them using like Apollo or something, and then the salespeople will jump on those people.
