Ryan Reynolds and Hugh Jackman's Deadpool and Wolverine crossed $1 billion at the box office. Arnold Schwarzenegger said you need marketing and advertising to sell movies, and that's exactly what made this one work. A Honda Odyssey anecdote illustrates why the relentless promotion paid off.
Did you watch the new Deadpool and Wolverine? No, but I heard there's a Honda Odyssey in that bad boy. Do you have a Honda Odyssey? Hey, that's what I drive. Well, I'm gonna read you this quote. This is from our, our boy Arnold Schwarzenegger, right? He says, whenever I finished filming a movie, I felt my job was only half done. Every film had to be nurtured in the marketplace. You can have the greatest movie in the world, but if you don't get it out there, if people don't know about it, you have nothing. It always blew my mind that some of the greatest artists, from Michelangelo to Van Gogh, never sold much because they didn't know how. They had to rely on some schmuck, some agent or manager or gallery owner to do it for them. Picasso would go into restaurant and go do a drawing or paint a plate for a meal. Now you go to these restaurants in Madrid and these Picassos are hanging on the walls worth millions of dollars. That wasn't going to happen to my movies. Same with bodybuilding, same with politics. No matter what I did in life, I was aware that you had to sell it. As Ted Turner said, early to bed, early to rise, work like hell, and advertise, right? And that's the maxim they took because they were out there advertising the hell out of Deadpool and Wolverine, and it's the highest grossing R-rated film ever.
