Eric Siu and Neil Patel compare how answers from AI tools like Perplexity and ChatGPT overlap with Google's top search results. They discuss Perplexity's valuation, why platforms like X matter for reach, and why they started their Agency Owners Association.
Do you know the difference between LLM optimization and SEO results? Do you know what the discrepancy is? If you pull up like a Perplexity result, how much do you think is coming from Google?
If I had to guess, more than 80%.
46% Perplexity results overlap with Google top 10 organic rankings, but only 32% with Bing. ChatGPT-4o with RAG results overlap 69% with Bing top 10 organic results and still 48% with Google.
Wait, 69% with Bing?
Yeah. Which makes sense.
I mean— 'Cause they pull from Bing as well for SearchGPT.
Yeah, I mean, Microsoft owns what, 49%?
Something like that. 50%, whatever, right?
Interestingly enough, the top Google ranking appears in 72% of Perplexity results, which is kind of close to what you said with the 80%, which means top rankings in Google can result in top rankings in Perplexity. The same top rankings from Google only appear in 22% cases in ChatGPT.
But 72% Perplexity is what you said?
Yes, which is 80%, close to what you said. And lastly, there's a visible correlation of the same Google sources appearing in Perplexity. Means the better you rank in Google, the higher chance you show up in Perplexity. It almost feels as if Perplexity would use Google rankings to train their model.
If Trump becomes more flexible and Europe becomes more flexible next year, I believe Google would make a play to just try to buy Perplexity.
I think so too. I mean, they're not that— I mean, what's their valuation?
Google's?
Perplexity.
It's not that high compared to Google's. Google's like $2 trillion, I think.
Google should just do it. The M&A climate's going to thaw, and that's going to open up opportunities for people to buy.
Perplexity is valued at $9 billion. Okay. Yeah, it's still— They can pay $20 billion. Yeah, yeah.
Call it a day. Yep. Yeah.
Dude, I was looking up some marketers. I won't mention their name. There's a lot of marketers who actually don't use X anymore.
Yeah.
And they say find 'em on Thread.
Yeah.
And they post that in their bio.
Yeah.
Uh, it doesn't matter whether you like Elon or not, or you like Mark Zuckerberg or not.
I just think that's virtue signaling. Like a younger me would've done that. I just think at this point you're virtue signaling saying, oh, I'm leaving X, I'm doing this. Like, First of all, nobody gives a damn where you're going. Nobody cares, dude. It's like nobody cares what you ate for dinner too. You don't need to announce that stuff.
And if you don't want to do it, your competition's going to take the traffic and then you're like, oh, they're bigger than us. Why are they bigger than us? Well, they're leveraging the channels you're not willing to leverage.
Like enough guys, just enough.
Yeah. A lot of this is more black and white than people want to admit. You got to take out the emotions. Business is business. Someone's breaking the law, all right, that's different. If you don't agree with them politically or whatnot, if you're running a business and you have investors and your goal is to optimize valuation for your employees and everyone else, then you got to do, you know, what's best for the business.
Yep.
And here's a funny story. I was talking to someone the other day. They had an offer from a Middle East country for a lot of money. And a few of their employees said, "You can't take money from this country." And I'm not one to say you should take money or not. I like being self-funded. I don't like answering to anyone. Yeah, Eric knows me really well on that aspect. I don't do well having with a boss. So I don't blame people when they say they don't want money from a certain from anyone really. And I've raised money before, and I had good. good investors, but I just like doing my own thing. And he had the opportunity to take a lot of money. And, you know, before he had the opportunity, his employees were really pissed. And they said, you can't do this. This isn't right. You know, we don't like you because you're doing this. And we don't believe in this. And we don't like this country. And then when he got a term sheet, and he said, oh yeah, I'm gonna end up paying out a lot of my employees because we have an option pool. all of a sudden their tune changed and be like, oh yeah, this is great. How much will we be making?
Yep.
And, uh, he decided not to do it because he didn't want to end up raising money. And it was for, uh, a majority transaction. And he didn't want to end up relinquishing majority of his corporation. When I say majority, I'm not talking like 51%. I'm talking like 70-plus percent. Um, and they wanted his company for their region and they wanted to make it Part of everything that they're doing. I believe it's more healthcare related than anything else. And they really wanted whatever new healthcare technology that they end up having. But when you look at it from that perspective, a lot of the employees were really pissed that they did not sell the majority.
If you're an agency owner and you want to grow faster, check out the Agency Owners Association that's hosted by my podcast co-host Neil Patel and myself. And we have other agency owners that are doing figures a year, they were doing 9 figures a year, they sold their business for hundreds of millions of dollars, and they're gonna share their experiences with you. There's a whole host of other benefits, and the cool thing is that there's a 7-day free trial, and you should check it out now because we're going to take the prices up. So just go to marketingschool.io/agency to learn more, and we'll see you inside. Yeah, by the way, it's funny how they change their tune so quickly when it has— it directly affects their livelihood. Like, everything else goes out the window, right? What people care about is their livelihood at the end of the day, right? Everything else is like, you can add the extra stuff if you want.
And some of those employees, he was telling me, would have made more than half a million bucks. That's a crap ton of money. That's life-changing.
All right guys, so that is it for today. Please don't forget to rate, review, subscribe. Go to marketingschool.io/agency. I think the price right now is $199 or so. It's a 7-day free trial. We're bumping it up to $399. So depending on when you listen to this, the price might already be at $399. So That being said, goodbye. Bye.
