How Small Podcasts Can Attract Massive Sponsors

9 Feb 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "How Small Podcasts Can Attract Massive Sponsors" (published 2026-02-09T16:05:33+00:00). The excerpt is a podcast-style monologue by a single speaker (labeled SPEAKER A) explaining how niche podcasts can command high sponsorship fees (e.g., $500,000/year), contrasting audience value vs. raw reach, and giving examples such as the Operators Podcast, TBPN, Colin and Samir, Joe Rogan, Ridge, and a HubSpot deal. The speaker discusses CPMs, advertiser targeting, and past deals (mentions charging at least $360k/year), framed as advice for founders and marketing VPs about podcast ad effectiveness and pricing.

Chapters

You want to know how to make $500,000 per podcast episode that we do? How? So the Operators Podcast, they charge $500,000 per year for a sponsor. Okay, so to sponsor the Operators Podcast, the minimum buy-in is $500 grand a year for a show that reaches less than 100,000 people per episode. It's because just like TBPN or Colin and Samir, the audience is incredibly valuable, niche, and hard to reach. Ridge has spent millions on podcast ads. The largest CPM we have ever paid is $40 because we don't need niche, we need reach. But If Fulfill started sponsoring Joe Rogan, the ads wouldn't work. Joe has 10 to 100x as a big audience, but he doesn't have people looking for a new e-com forward ERP. So you either need a lot of reach to charge $500,000 or you need a very valuable audience. And so when you think about Tech Bros Podcast Network, they might only have 1,000 people or 5,000 people at any given time, but a normal consumer, maybe their average dispensable spend a year is maybe $3,000 to $5,000 a year, if that. Okay. If we have VPs of marketing listening to this or founders listening to this, maybe they're spending $100,000, $500,000, $1 million a year, right? So we do have a deal with HubSpot right now. Okay. But the reality is when we're working with people, yeah, Yeah, chances are we probably can charge and we have, we have charged at least $360 grand a year. If you want more insights like this on AI marketing and business, follow to learn more.