Eric Siu breaks down how YouTube, TikTok, and other platforms killed the subscriber feed. Now creators with millions of followers reach only a fraction of them unless people turn on notifications. Casey Neistat competes with Bobby Two Pants on equal footing.
Essentially, the old model was if you're popular, you're going to be more popular. If you're Casey Neistat, if you're any one of these old school creators, you're just going to get the traffic. But that is very discouraging for new creators because their content might be better, the algo is going to favor the old school creators with a bigger audience. So essentially what they did was they stripped away your reach. Basically, if you look at your stats, it's going to be like recommends or discovery versus actual subscribers. Subscribers for us is 3rd or 4th down the list of who's actually watching the video. So if you have 2 million subs, it's not going to send it to 2 million people. It'll send it to a small portion of them and that's it. Unless they literally turn the bell on for notifications, they're not going to see it. It's more democratized that way. So now Gary's content has to compete with Susie Homemaker or Bobby Two Pants or whatever. They have to basically compete on the same level. And now here comes the hard part. Is Gary's content that good? Has it progressed? Has it grown? Like, has he said anything new?
