How the Top 1% of Marketers Use AI Agents Today

AI is changing everything. And if you want to be a top 1% marketer, you can't just do the same thing that you were doing even a year ago. Everything is changing from a workflow standpoint. I'm going to show you exactly what you need to do to be a top 1% marketer. And in fact, we are hiring these top 1% marketers as well. More on that later. So what I have on my screen right here, I'm just going to show you a couple examples. This is what my YouTube channel looks like, right? And I'm focused on driving not only views, but views that are relevant views that can drive leads. And so you can see my channel here. The thumbnails, the editing, all that is done by AI now, right? So like 18K over here, 7,400, 14K, 15K, 11K, you know, 21K, 15K views over here, 12K, 14K, um, and you know, 28 over here, 16, right? And so, and 15 over here. Now when you look at the before, I was like 887, you know, 1,453, 1,800, 466, uh, 437, 744. It made me not want to record anymore because Burnout comes from not seeing progress, and so what I'm showing you over here is okay. That's great. Not only that, for Instagram posts, this one I just put up yesterday. It was my it was a webinar that I did with Cody Shiner, but then I had a skill. I was just like oh well you know what? Why don't we just try pushing over Instagram and then boom twenty eight thousand views on this one right which is really good. And then even over here, I can show you the type of SEO content we're putting out now. It's not just slop right, and so it is taking. And I'm going to break down how these systems work for you in a little bit. And I'll also share where you can go get these as well. So you want to stay until the end. But I'm just looking at our blog post over here. I'm like, okay, this is well formatted, right? There's tables in here. There's images in here. There's stats. It even cites the video that it pulled this from. There's a table of contents in here as well. There's internal links. There's external links. It also pulls from other sources with statistics too. There's images here too, right? So my point of showing you all this is that this stuff is only going to get better over time, okay? So, the cool thing is this is all very doable. And in fact, this will make your work a lot more enjoyable, right? So, I'm going to show you the different systems that I'm using across different tools so you can go about doing this in a way that makes your work more enjoyable and makes it so you look forward to coming to work every single day. That is the objective because the work that we want to do, we want to feel like we're not only being useful, not only that we're contributing, But we're having fun as we're doing it. So let's get into it. So the first thing that I want to show you is GrokBot. So I'm going to show you GrokBot. I'm going to show you how I use Muse. I'm going to show you how you use the new OpenAI Dots. I'm going to show you how you go about using Hermes as well and how you can use all these harnesses and how you should think about your day-to-day work and what you should undo from old habits that just don't make sense anymore. Because keep in mind, we want to be doing tasks that only humans can do. Robots should be focused on robot work. Humans should be focused on human work. The problem is human inertia is a very real thing, right? And so we still have a long way to go, right? And so let me show you this. So you can see that I'm using this YouTube Demand Radar bot over here. And this is actually literally— this is, uh, for the 2 videos that I'm recording right now. So we're talking about the top 1% marketer and top 1% founder, right? Now what this does every week, it'll take a look at YouTube channels and it'll be like, oh, okay, hey, this channel for Marketing Against the Grain, they're talking about, you know, AI marketing teams that run themselves. Okay, well then it sends me some ideas. Hey, we think, uh, you know, maybe you should go for, you How an AI marketing team that runs itself, which is basically this video. I'm kind of talking about how— and the reason why I'm doing this video too is to show you how to do it, but also show my team and also future team members how to do this. Because this is the expectation in terms of how I expect my team members to work, right? Google traffic dropping because AI answers a question. One person can do what used to take a team to do, right? So it's like, oh, this video happens on 3 channels over here. This one happens on 6 channels. This one on 4 or 5. Okay. So biggest video on this one is like, hey, should we do this? And by the way, like if I miss one, it's like, hey, you know, the attention has cooled off for this video. Maybe let's not do this one. It talks about how many views were on that one, right? So this is not bad. And it uses the YouTube API. So why am I showing you this one first and foremost? It's because this is a form of marketing, right? And so when I look at how we also think about the AEO SEO piece, well, we have that AEO SEO bot, right? And I'm going to show you the team version of this in a moment. But what this does is it combines a handful of things. What it does is it will look at our external content. So like the content I push to YouTube, podcasts, or whatever. It'll look at our internal content. Anything I might have said internally that seems like a content spike that can go out externally because usually your best content's going to come from internal conversations that you're having. That's what I truly believe. And then the other piece is what SEO tools, what AEO tools that you have that you can connect into this thing. Oh, do you have content that's decaying? Okay, if it's decaying, maybe we should do something about it. Or are competitors attacking a target that, like a topic that you're not attacking but is relevant to your niche? And then can you draft all that content that fits your writer guidelines? And then can you tie that into whatever content management system that you're using? We use WordPress. We use WP Vibe for that, right? We have an MCP where we can push all this content through. But the whole idea is this is an entire system that you can use to— and don't worry, I'll share how you can get this in a moment. This is an entire system that you can use here. And it's like, oh, this is the closest live thing over here. Here's the job gap in terms of the content itself. Are you inventing statistics? Is this already live? Because you don't want to duplicate a bunch of content on your site. Is there evidence? Is this claim backed up? So it then shows the headlines over here. So you can keep iterating on this over time. And the whole idea here is that you're building these bots, you're building these agents so you can compound with them over time. That is the leverage that you're trying to build. All the things that you had to wait on for other people before. So when I when I go back to when I was showing my YouTube channel, I had to wait on someone to do the thumbnail. I had to wait on a talks before. I had to wait on someone to edit the post before. By the time you get a video out, it's already two weeks. You had to wait for someone to post the video out. You don't need that anymore, right? If you can put these agents together, these bots together, you can put these skills together. There's no reason for you to have to wait on somebody else. And if your team is making you wait for those things. You might need to have a tough conversation because that is where the world's going. There is somebody else that is hungrier, that's working this way, that is waiting to take their job. And that is my point. Like, one of the things I want to get out to everybody is what I don't really— you know, we can talk about, oh, the, the, you know, this inequality, that inequality. You're watching this video right now because you want to get ahead, and I'm here to help you get ahead. You work in this way, I guarantee you, you're going to be unstoppable, okay? So that's this AEO SEO bot, which we'll get to in a little bit. And we have a measurement thing over here too. We have a GEO audit bot. So from a marketing standpoint, SEO, AEO, okay, YouTube as well. We have the speed to lead bot that will call people within the first 60 seconds. And sure, it's an AI system, but it sounds good. We've tested this with my team before, right? We have a HeyReach outreach that will help reach out to people that seem like they're a good fit from a partnerships angle, right? Something that manages my sponsorship. My sponsorships. We have something where if someone hits our website, if they're ICP fit and they're already on our list, what other angles can we hit them with based on the site that they're visiting? Right? Because you add, you can add a post hog to that. You can add other things. But my point is you can spin up these bots just by hitting create a bot over here, and you can create a group chat with these bots as well and have them talk to each other. And then by the way, one fun thing I really like doing is I like going to X, and I just like hitting the share button and just sharing it over with my Grokbot and say, hey, should we do this? Should we do this? Should we do this? Right? And then you have this chief of staff up here where you can ask it to do a bunch of different things, right? And so here's like, hey, like what else do I need to do over here? Hey, well, what should I— how should I think about structuring these other bots over here? You have the chief of staff with that, right? You can even have a site redesign bot. You can have a— you can have, um, something that checks the, the number of pull requests that you're— that your— that your team is pushing as well, right? These are all things that you can do. So the way I see this, if you want to be a top 1% marketer today, you can't just be doing one thing anymore. So My background is in SEO, long time ago, right? But I'm deep in one area. Now, that's not to say I can't do copywriting. That's not to say I can't do paid ads. That's not to say I don't have taste when it comes to YouTube thumbnails. That is not to say that I don't understand the game when it comes to organic social media. That is not to say that I can't mess around with these things too. The more you can do now with this world, the wider your abilities go. And as a company too, the more things you can do, the wider your total addressable market is. We're just going to be doing a lot more and 99% of people don't want to hear that, right? But if you're motivated, you want to be useful to society and you want to make the most of your life, then you might as well try to maximize it, right? And then you'll get everything that you want. And so there's a— I mean, I've shared a YouTube one. We have a product newsletter desk too that will pull from different product launches that we have. And there's a handful of other bots in here as well that we can handle. You can make paid media bots as well. I have an M&A bot in here as well, which I won't talk about. And the cool thing too is that you now have the ability to have these bots inside of your team for the bots to collaborate with your team. All right, let me get a drink of water. My team Grok bots are now in here. So here's the cool thing. I'm like, hey, tell me about yourself and what you can do. Tell me how Eric has built you and what the expectations are. How do we best use these? So I inserted these bots in here. I'm like, hey, I'm the AEO SEO bot. I'm Single Grain's Content OS teammate. Eric built me for AEO strategy. So what I do, I mine and shape content ideas. I run JevGates. That's the classifier that you have. So the fact that I mentioned Jev and maybe you do understand it, but if you don't understand it, it's a classifier and you can do things a lot more at scale. So this is why you got to be on top of this stuff, right? The top 1% marketers are on top of the latest happening AI right now. They're hanging out on X all the time. They're building things and they're trying to drive distribution to those things because that's a unique superpower that they have. And they also understand that they need to be a T-shaped marketer. And so deep in one area, but you got to go wide and you can't, it no longer works today to say that I'm just an SEO. You can't say that anymore, right? Because someone else who is just an SEO has learned all these other things and guess what? The labor market is competitive, right? So again, you're watching this video because I want you, you're trying to be successful for the long term. This is what you got to do, right? By the way, if you already work like this, if everything I'm saying is like, this is a dream if you can work like this at another company, We want to work with you. Just go to singlegrain.com/careers. Again, singlegrain.com/careers, and you can find out about the open roles that we have. Or you can DM me on Instagram just talking about the best things that you're doing in AI, what role you're applying for, and I'll even send you the AI questions that we screen for. So that being said, back to the video. This will brief QA layout zip drafts. It'll send Slack packets. It'll measure published cohorts after live. Yes, it'll help with HubSpot AEO reads. It will send GSE. GSC-style visibility and ContentOS process questions. This is cool. You can see that it runs different routines every single day. Then what I just asked it to do yesterday, I'm like, hey, what else do I need to connect over here to set this up correctly? What I did was I added in the other bots. I was like, hey, now that you guys are all together, how should we best use you? We have the measurement bot in here, we have a geo audit bot, and then your team can interact with these. I think this is very high leverage because from what I've seen, I've used all the bots out there. I've used OpenClaw, I've used Hermes. I've used like, they're all good in their own right. And I would say that GrokBot, when it comes to just setting up routines and getting things done, it has been the most reliable. Now I do think Dot, which I'll probably cover next, has the ability to get the edge on GrokBot. We'll see what happens because they're one of the frontier labs, right? So it's like, oh, I run measurement cards over here. Okay. I find citation gaps and then I tell AEO SEO Bot what to ship. And then we cover this content loop. That's what it is, right? And so if you combine these together, just like combining workers together, this is what a new worker looks like. And that's why when I talk to people during the interview process, I'm like, how many hours do you spend a month— or sorry, a week on X? If they're not spending multiple hours a week on X, it's probably not going to work. If they're not— the majority of the work isn't happening from AI right now, it's probably not going to work, right? And then obviously that depends on the company, but just for my company, it doesn't work, right? For single grain, for single brain, what we're trying to do and where we're trying to go. Because here's the thing: even if you have a lot of experience in your area, let's say you've been working in marketing for ten years or so, you might say you have a lot of experience and a lot of judgment. That's great. But what if there's someone else out there that has the same ten-year experience that you do? They have the same experience, but they're they're adding leverage to that. So they're applying firepower on what's already good, and they're amplifying themselves. Right? How are you going to compete with that? The only way to compete. is to compete, right? You can't just say, oh, I don't want to play. I'm checked out of it. You cannot do that, right? So what I've done over here is I've actually, I said, hey, can you, I think, yeah, okay. Right over here. So I was like, hey, you know what? Can we publish these? I'm checking these are still draft. Okay. Send this line. Okay, great. You know what I'm going to do right now? Guys, guys, guys, I'm going to publish 9 articles that I've reviewed already. Literally, that's all I'm saying right now. And guess what? Here's a superpower with this. Once you start to work like this, and let's say you work with a team, they start to see the leverage that you're driving. They're going to want to work like this as well. And you shouldn't gatekeep this from them because the team, if the team does a lot better and you make the team better, you automatically become more valuable, right? So hey, oh, look at this, publishing those nine right now. This is how it works, guys. Like the stuff that I showed you earlier, like this YouTube video. The reason I'm recording this on a Sunday right now. After like a long day, and it's a very hot day today too, right? Like I just, I know that I can get good packaging out for this and I can schedule this to come out on a Tuesday, right? And I don't need to wait a week. And because I no longer need to wait a week, before when I was like, okay, I don't know if we're going to be reliable with the thumbnails, like the packaging, I don't know if we're going to be reliable. Like every little thing that I think might not go exactly as I want, that demotivates me from making something, right? But when you have the ability to make whatever it is that you want. And I'll show you Codex and DOTS in a moment. You are unencumbered, which means you have the freedom to do the things that you want, which means that you are able to drive more value for your customers, for your company. That is ultimately what matters at the end of the day. Okay. So look, this is great. This is why I think this is so important because I have multiple people on this channel. And what I'm doing now, by the way, is I'm taking these bots and I'm handing them off to other people on my team. The expectation here is that the AI-native people on the team, which is eventually going to become 100%, they are just constantly building bots and they're constantly managing bots. And now we're getting to a point where you have people that are shipping thousands and thousands of pull requests a week, PRs, or in a month. Well, how are they able to do that? It's because they trust the agents to do it and they trust the agents to continue to advance work. And so instead of having to do this back and forth all the time, I can just trust it and then I can evaluate it. And I can continue to set the right gates, the right criteria to continue to tweak it and move in the right direction. So our job is to create these bots and then to maintain these bots, to optimize these bots, and then to build new bots and to also sunset bots that don't make sense. And also to make sure that they get what they need from a compute standpoint, from a security standpoint for your customers. So all those things that you thought were not part of your day-to-day job as a marketer are now your job. And the sooner that you get over the fact that your job is no longer just one thing, the easier time you're going to have in this world. Because I can tell you right now, the top 1% marketers, the stuff they're doing right now, like I want one, like, and I'm showing you right now, literally, I'm doing YouTube, I'm doing Instagram, I'm doing AEO SEO, right? I'm doing this part. And I did a webinar with Cody Schneider. On one end, he's doing LinkedIn DM, okay? On the other end, he's doing SEO. At the other end, he's spinning out 11,000 creatives for his clients, right? And that is the expectation now because I just showed you the other bots I have. Like I have talent bots, I have sales bots, I have— there's other bots that I do for business. I'm going to make a video on that one as well. But that is the whole idea behind it. So that being said, let's move over to Dots. Let's move over to Codex in terms of how the expectation is when it comes to work. All right, so we are now— we now have Codex open. Okay, so let me just show you something. So the video I showed you earlier that performed well for Cody Schneider, right? So the video I showed you on Instagram that got about 28,000 views very quickly. And again, it's basically how to rank one on Google within the first 38 minutes or so. And he actually did it on a webinar when I did it with him. I'm going to show you this thread over here where I was like, hey, you know what? We edited the whole video, but I was like, you know what? I think this section over here might be really good for a short form. So I was like, I want you to make a thumbnail for me. Okay. Makes this thumbnail for me. Okay. Not bad. Right? And then I was like, okay, well, you know, where else do you think this fits? Okay, I think it's a fit for LinkedIn. You know, here's what I'm going to post for X over here. Here's what I'm going to post for LinkedIn. Here's what I'm going to post for Instagram. By the way, you have to continue to add your taste to it. I was like, hey, you know what? For LinkedIn, let's maximize the characters. For X, you can probably do more than 240. For Instagram, lead off with a strong hook, right? And then say, okay, we scheduled these live over here. For LinkedIn, we went over here. Okay, for X, we're over here, right? But again, The skills that I've used to build this right now, these are all skills that you need someone to manage for you. Eventually you can have an agent hand it off and just run it as a routine. But I don't find that every video is the same, right? Some videos, maybe the repurposed versions can go to X, maybe some can go to LinkedIn, but sometimes it's not a fit for Reels and vice versa, right? So let me just show you the preview here, right? So this was the video that went live on LinkedIn and X. It's just like, oh, okay.

I'm literally going to show you how to do this right now. Within the time that this live call is done, we'll have written an article, published it, and have—

Okay. And then it'll show you the post captions over here. So by the way, this preview form that I built, I was like, hey, just make something like Frame. I think it's frame.io where you can leave comments and things like that. So I can definitely leave it at certain moments. Here's the preview for the post captions for Instagram Reels, TikTok, YouTube Shorts. And so this is the shorter form, right? This one's only like 3 minutes or so.

So yeah, it's ranking position 1. This went live 38 minutes ago. So anyways, I'm literally going to show you.

You see, that was all edited by AI. This preview over here is all done by AI and you need skills to do it, right? So we have this website called skillsdojo.com. If you go to skillsdojo.com, you can get this. That AEO SEO bot is also in there as well, right? So I told you you'll get that, but this is all splintered from this piece over here. This is a 35-minute webinar that I did with Cody, right? And then I was like, well, you know, he actually had some really good moments talking about 11,000 ad creatives. He actually has some good moments on that, that number one in SEO, right? That's a really good hook. That's going to get people's attention. And so for me now, I'm motivated to do this because this probably takes me another 5 to 10 minutes if I want to crank out more, maybe another hour max to do it if I want to maximize the half-life of my content, right? And then also, I'm messing around with short-form editing right now because I want to make our aesthetic better. But the whole idea here, you're watching this right now. Let's say you're a market leader. If you're an individual contributor, You wanna work in this way, right? You wanna make more and more bots and you wanna drive more and more results. And then you wanna go to your boss and be like, hey, I've already hit the results. What other results can I bring, right? And then that's how you get promoted. Now, if you are a marketing leader, you can probably tweak, you can probably mess around with these things, tweak these things, and then hand them off to your team, right? If you have the best marketing taste on your team, then you should probably be making these bots. And if they're driving results for you, you gotta speak to your team. Hey, these are the results that they're driving. This is what we actually expect. We don't wanna just see stuff that, is estimated save time or estimated ROI, right? We actually want to see true ROI from this stuff.

Jasper is D tier. Jasper used to be big.

So is this the best editing? No, right? But I was testing something where it's like it has the big letters in the back, whatever. It's like more interactive. And this one was already edited, so it's not the best. But I would just say that this is stuff that you continue to work on, right? Or you can see like a post that you like and just hand it off to your team. But your stuff should be not getting incrementally better, it should be getting exponentially better At least every month, okay? If not even faster than that. So that's how I think about it there. One more thing. If you're a company and you're looking for marketing help, specifically from an AI-native marketing team, go to singlegrain.com with a G, singlegrain.com. This is where we help with AI implementation. This is where we help with AI-native services around scaling ad creative, around scaling AEO, SEO, around scaling cold outbound infrastructure. There's a handful of other things that we do. Just go to singlegrain.com and we'll see you on the other side. So this is my OpenAI Dot. Okay, so this is their competitor, their answer to GrokBot and MetaMuse. And so what I like about this one is that I can work on multiple things at once, right? So it actually can control my computer. So I can control GrokBot, it can control my other agents, so I can let it do its thing. And I would say that OpenAI does a good job with computer use, which is controlling your computer. And then what I'm doing right now is I realized that, okay, OpenAI recently just came out with— they're pushing harder on plugins. They have an open ecosystem, open marketplace, and any Let's say anything that you make into a website, you can make it into an MCP, and then you can make it into a plugin. So I'm like, okay, well, I'm like, we have ClickFlow, we have Karat. Why don't we just take those repos and why don't we just make them into these websites and MCPs and plugins? And so they can become discoverable because it's a first mover advantage thing. And so my point of telling you this right now is if you want to be a top 1% marketer, you have to understand again the new stuff that's coming out and understand how you can get this stuff out quickly because you don't need to wait on engineers anymore. You don't need to wait on designers anymore. In fact, I might even just show you a design in a second because someone was telling me that design would take me 4 or 5 weeks and it's just unacceptable, right? You just can't do that anymore. So what I'm going to show you right now is it's working on a handful of things where I'm like, okay, well, I saw this YouTube video yesterday. I'm like, okay, how do we actually ship thousands of PRs a month, right? It's like, oh, these articles over here. I'm checking the batch over here. Here's your private websites. I actually wonder what these private websites look like. Let's just take a look. Okay, so I don't think this is a great site for a plugin, right? It does this AI slop over here. So what I'm going to do is I'm going to use Whisper Flow and I'm going to give it over back to Doodoo, which is my ChatGPT bot. Okay, so here's how I'm just going to work. Hey, I think more or less this still looks like AI slop, right? I thought you ran a CEO and a UX review and a design review through this, but this doesn't quite follow the spirit of what we have with the AEO SEO bot. That is the spirit behind it. And so, how do we— I mean, that's the real workflow that we're imagining driving value. And so, how do we make that into a UX that actually makes sense? So, I think with that one, the AEO SEO bot, obviously it ingests content. And so, it ingests external content, internal content. It also looks at the competitor gap. It also looks at decaying content as well using ClickFlow. And then it figures out what to draft and then obviously, Every user has different writer guidelines, design guidelines, and things like that when it comes to their blog. So let me know what needs to be done here to make this more useful. Or maybe alternatively, because ClickFlow does do a good job with tracking share of voice and AI results and decay as well, maybe it's more of a tracker. You let me know on that one. Okay, so what I'm going to do is I'm just going to plug that in right here. So right, hey, I think this more or less looks like AI slop. I'm referring to the ClickFlow site. Okay, so let's do that. Probably similar feedback for the other ones. Okay, so I'm just working on this. And why do I like Doodoo so much? One, it's using GPT-6 Astra, which as of this recording is the frontier flagship model for OpenAI, and it's not costing you extra usage to use it. Right, and so It's the best thinking model that's available to you and they're going to add multiple ones that you can use. Now, I also love using this too because it keeps your top priorities top of mind and it'll also spot things that you wouldn't have spotted before. The other day, I wasn't involved with this contract negotiation, but it spotted a contract deal. Or the other day, it saw someone with leaked credentials inside of our repo and it called out the 2 people where this is an issue and it actually drafted a Slack message for those people. And so it's going to spot a lot of things that you typically wouldn't see. And I would encourage you to also think about if you're going to be a top 1% marketer, how are you operating from a cross-harness standpoint, right? So I showed you how I'm working in ChatGPT. I showed you how I'm working inside of Grokbot, right? And now I'm also going to show you how I'm working inside of Muse as well. So you can get some value from that in terms of understanding how marketers might work inside of Muse. All right. So now we're inside of MetaMuse. And MetaMuse is amazing because it's connected to your Instagram. It is connected to You can connect it to your ad accounts too, right? And there's going to be a lot more that you can do because Meta's ecosystem is so big. You have WhatsApp, you have Meta, you have Facebook, right? Or Meta is the overarching one, but you have Facebook. You now have Muse as well. I think, I don't know if I mentioned Instagram already, but there's just a lot of stuff that you can do on the platforms. And so what I'm doing over here is I'm like, hey, can you just run my Meta ads for me? Can we make— can you look at my Instagram, look at what videos seem to make sense from an ICP standpoint? Identified 6 good ones. I'm like, okay, which call to action should we add? And how should we handle the targeting? And by the way, can you set up and draft all of these ads as well? And then now I'm at the point where I'm ready to hand this off. I'm like, hey, let's make a RACI chart for who should be accountable for what. And then teammates should be, who should be the one that's responsible for things? Who should be the one that's— who's the one that should be informed on things? So we'll continue to refine this. But not only that, I can use— because it's connected to my Instagram, I can say, hey, use Jev, the Jev API, use the classifier, look at all my influential followers. Look at who's good to recruit. Look at who's good from an M&A standpoint. Look at who's good to partner up with. Or like if I'm trying to travel somewhere, who do I follow from like a travel standpoint or who follows me from a travel standpoint? And then also like based on what I'm bookmarking, can you create an itinerary for me for my— let's say I want to go to Japan for example, right? So, influential IG followers, that's really powerful. You can do that for other channels as well, but I like using it inside of Muse because it's already connected to that ecosystem. Also, I don't want to run trial reels. And so over here, I'm like, hey, can you make some new trial reel variations? And then can we just set them live? And I'll just say, hey, you know what? Set them live, right? Just like that. Set them live, right? And that's all you're doing right now. And by the way, again, if you're watching me do this right now and you're like, oh man, there's so much back and forth. How do you know it's going to be accurate? Well, you make it more accurate over time. That's the human loop piece. That never goes away. But you can only afford to hire people who are agent managers who know how to use this stuff. Because they don't know how to use it. Look at just look at how I'm working right now. Imagine the version of me that doesn't know how to work like this with the same experience that I have. How in the hell am I supposed to beat me that has all this? You can't. You cannot beat that because it is leverage added to it. It's an intelligence amplifier. That's all it is, right? And so you don't necessarily have to be the smartest person in the world. I don't certainly think I am, but I'm just saying that if you are moving in the right direction and you're doing the right things over time. Then why wouldn't you want to add leverage on top of that so you can do more of the right things, right? I just think this is amazing when it comes to trying to get organic paid or organic or paid media work done because they have the most data and they have a pretty reliable model. And by the way, when you combine all these things in the market, let's say you're working a little bit inside of Muse. Let's say you're working a little bit inside of ChatGPT. Let's say you're working a little bit inside of GrokBot. Well, again, if you have computer use, you can have your computer control all these bots, right? You can continue to advance work. The other thing that I'm actively testing right now because I'm paying attention to what's happening on the AI side is I'm looking at how engineers are shipping thousands of PRs a month. As a marketer, I'm like, why can't I do that? Code is not the constraint anymore. And so why can't I do that? Why can't I ship more? Why can't I build more things? Because I know how to drive distribution. As a marketer, you know how to drive distribution. That's a very powerful skill. Just like an engineer still has the powerful understanding of engineering fundamentals, you have an understanding of marketing fundamentals. When you marry those 2, you become unstoppable, right? And so, by the way, if you are looking to become a top 1% marketer, if you can do all these things, what's going to happen is this is going to edge you closer and closer to becoming a top 1% founder. And then you have even more leverage. So, hope you enjoyed this video and we'll catch you in the next one. Thanks, Eric.