How This Agency Makes Money On LinkedIn

22 Dec 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "How This Agency Makes Money On LinkedIn" (uploaded December 22, 2024). The excerpt is a spoken monologue by a presenter (labelled SPEAKER A) describing how a LinkedIn consultancy charges clients — citing a CEO who pays $300,000/year and two service tiers: a $10K coaching-style package (client writes posts with consultant coaching) and a $15K outreach package where the consultants book qualified meetings (estimated 40–50/month, roughly $375 per meeting). The speaker references participants by role: Neil (prospective client), the speaker's co‑founder, a mutual friend, and the CEO client. The content is an explanatory/business discussion about agency pricing and lead-generation services on LinkedIn.

Chapters

There's a CEO that pays $300,000 a year for LinkedIn services. So basically $25,000 a month. He only pays these 2 people at this LinkedIn consultancy. Let's say I'm the consultant. I'm talking to Neil right now. I'm going to serve Neil, right? So for $10K, Neil, what you're going to get is I'm not going to write for you, but I'm going to pull all the stories out of you and your experiences, all the content you have, but you're going to write on LinkedIn. So they're not— they're just coaching you. They're not even writing for you on LinkedIn. I'm like, that sounds a little expensive to me. I don't think I'd go for that. Now the second piece is on the $15K. So for $15K, Neil, this one's a little more interesting. My co-founder and I, we are going to go into your LinkedIn inbox and we're to book qualified meetings for you based on all the content that you're putting out, the people that are engaging with you, whatever. We're going to book qualified meetings for you. I'm like, okay, how many meetings am I going to get? Well, for $15K, they're estimating anywhere from 40 to 50. So let's assume they book 40 meetings per month, right? That's $375 per qualified meeting. And I was talking to one of our mutual friends. He's like, dude, I'll pay $800 per meeting.