Small brands are appearing in ChatGPT shopping results alongside Amazon and Walmart without paying for ads. ChatGPT queries Bing and pulls from review sites, so optimizing for Bing, adding product schema markup, and creating comparison content can get tiny brands into these AI shopping grids.
A small brand just showed up next to Amazon in ChatGPT shopping results. So zero ad spend, pure organic traffic, direct buy buttons. After 16 years in SEO, this is Matt. I've never seen an opportunity this big get ignored by so many people. So basically what he's saying here is when someone searches like best wooden jigsaw puzzles in ChatGPT, here's what happens. ChatGPT searches Bing for product recommendations. It analyzes multiple review sites and comparison articles. It aggregates the most recommended products. It searches exact product names on Bing again, and then it displays a product grid with buy buttons. And so right now, small brands are appearing alongside Amazon and Walmart, zero ad spend required. So he just says, look, you got to master the keyword layer, optimize for Bing, structured product. I mean, this is like traditional SEO stuff. Yeah. But he's just saying like implement product schema markup, still traditional SEO, build review and comparison content, still traditional SEO. AI shopping isn't coming, it's here. So this is just a reinforcement, guys, that look, we can talk all we want about AI SEO, GEO, AEO, whatever, traditional SEO Still useful.
Traditional SEO is still very useful. But yeah, and you and I are on the same page. ChatGPT has been getting a lot of press. I see more press about their NVIDIA deals and AMD deals and not that many people in the marketing community talking about how they have the Etsy integration, the Shopify integration, Stripe integration, and they're just like, okay. But that's a huge untapped opportunity, and I don't know why people aren't leveraging it more.
