Eric Siu and Neil Patel explain how to get thousands of monthly visitors from Quora by answering high-traffic questions in your niche with detailed, value-rich responses. Wishpond drove 9,872 monthly visitors this way, and one answer landed a $30,000 SEO client. The key is consistency: block time weekly to answer questions and link back to your content.
Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors, Neil Patel and Eric Siu.
Welcome to another episode of Marketing School. I'm Eric Siu.
And I'm Neil Patel.
And today we're going to talk about how to attract 9,000 visitors a month from Quora. So being that this is your title, Neil, why don't you start?
Dude, I knew you were going to make me start it off too, and I was like, damn it. We talked about this in the past in which you can generate a lot of traffic from Quora. And out of everyone out there, no one seems to be doing a good job of it other than Jason— is his last name Lemkin?
Jason Lemkin from SaaStr, yep.
That guy is leveraging the crap out of Quora. He has what, like 3,000 or 4,000 or 5,000 responses? I'm not on Quora right now, but it's something ridiculous. And he gets a large portion of his traffic from Quora. It's really simple. Respond to really popular questions in your space with detailed responses, link to relevant articles on your website, and you will get traffic. It's that simple. It's not rocket science. Wishpond did something similar as well, and I wrote an article, and their referral traffic from Quora was a bit over 9,000 visitors in a month, 9,872 visitors. It was funny, I was thinking about hiring someone full-time just to go out there and respond to every single popular post on Quora that's relevant towards marketing entrepreneurship. I'm like, huh, I probably can get a lot of traffic. And think of it this way, Quora is the 122nd most popular website in the world according to Alexa, and in the US it's the 67th most popular website. So if you're leveraging it, there's good traffic to be had. If you're not, then— You're not going to get those extra visitors.
Yeah, so a couple of ways you can do this, right? I mean, you can go answer the most popular questions or you can answer like a new question that's popped up that seems to be gaining traction. And I've seen people on Quora that will basically shoot off a portion of like a blog post they have. So for example, Neil has a lot of content out there. And in reality, I mean, a lot of his blog posts can answer these questions. So they might put like a large snippet of the blog post or they might put the whole thing. And then at the very end, you might say, oh, well, if you want to see— if you enjoyed this post, please subscribe to me here and then also check out my blog here. Basically a call to action at the end. So you can do that. And for me, I can say a couple of years ago with Quora, I was just randomly answering questions. I answered an SEO question and that person, somebody read the answer and reached out to me. And this was somebody that was willing to pay $30,000 a month when it came to SEO. Granted, we only worked for one month or so to clean up the kind of technical stuff. But it was still, it was $30,000 just for answering a question on Quora. So the power is there. You can see the fact that Jason Lemkin, who is co-founder of EchoSign, which sold for over $100 million to Adobe, he knows his stuff. He knows the power of leveraging a community like Quora, especially when it's untapped. So he built basically an entire conference, an entire community, one of the best software as a service conference in San Francisco. And became known because he was so good at responding to people and his answers were really unique. And it doesn't mean the answers need to be really long. They can be short, to the point, concise. And the thing is, like you can see, even with this podcast, Neil and I are sometimes using the same answers. That's because it's still effective for, you know, whatever topic we're covering. It's the same thing with what Jason Lemkin is doing. I've read a lot of his answers. Oftentimes, he's going to be repurposing answers. And I've really— I've never harbored any ill will to him towards that. I actually think it's okay. And I think he's shown that he's received over 10 million views from Quora. You know, the thing is, you know, their views, I would take it with a grain of salt because it's just anybody reading the answer. Doesn't mean they've necessarily read your answer. So take that into account too, but Quora does have its merits.
Yeah, and the big thing too is you can also get business from it, right? Don't think of it just as traffic. If you're in the service-based sector, it's like a gem for business. For example, if I was running a marketing agency, I would just go with really detailed responses because then people would be like, wow, you're really smart. I should work with you. It's really that simple. Like, there's not much more to it. Really crazy detailed responses will drive revenue. Shitty mediocre responses won't. And the more helpful you are to others, people won't just be like, oh, let's just take all his stuff and do it on our own. Most people would be like, oh, why not just work with him? Why not just hire on. They're smart because most people don't have the time to just do things on their own. They're looking to hire others.
So my recommendation is a lot of people are trying to start off on their own. You know, you do block out time for, you know, going out to Quora, going out to sites like Reddit, going to the startup subreddit or the marketing subreddit and just helping people out. You know, for me, I block out time for Fridays for content creation. For example, like today, you know, we're doing the podcast and also there's, you know, writing involved as well. And also engaging with my little Facebook community as well. So a lot of different things to do. You just have to block out time for it if you're going to take it seriously. This is a good way for business development, right? So let's say you block out 30 minutes a week just to answer a couple questions. It might be an hour a week, whatever it is exactly. But clearly Jason Lemkin's invested the time and he's clearly made it work. I've shown that I can generate revenue from Quora and I wasn't even being intentional about it. Again, this was like 5, 6 years ago.
Yeah.
And it worked out. So, Neil, anything else to add before we hop off?
No, that's pretty much it.
Alright, that's it for today's episode of Marketing School. We'll see you tomorrow.
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