Eric Siu shows how Motion app helps creative and marketing teams work together by displaying which designs actually perform, measured by ROI on ad spend. Designers see what works instead of guessing.
Motion app. And what that means is talking about creatives a little bit. When you have a creative team, you have designers on the team and you have your ad team. What's difficult is to actually show the creatives what's actually working. So let's say they create an ad, maybe $5,000 is spent on that ad. They can then see the return on ad spend or they can see the ROI on that ad. And then that can help guide the designers. You can align with them more. And so you can have the creative teams and the marketing teams collaborating more. So it is what it is.
