Eric Siu explains how to stay valuable as a marketer: become T-shaped by going deep in one skill like SEO, then learn copywriting, email, paid media, social, and content marketing. Add people management and recruiting to your toolkit.
I believe that you have to become a T-shaped marketer, someone that goes deep in one area, but they also have a broad spectrum of their understanding in terms of marketing. So I started initially with SEO, so I started deep in SEO, but eventually I picked up skills around copywriting and picked up skills around email marketing, around paid media as well, around social, around content marketing as well. Especially if you're talking about job market, defending yourself, kind of insulating yourself a little bit, that's going to be a good thing if you become a T-shaped marketer. Things are just going to continue to change. If you're just focused on optimizing for ads right now, you might be in a little bit of a bind. Learn how to manage people, learn how to recruit as well. Those skills will never go out of favor.
