Instead of pouring money into Meta and Google ads, work with LinkedIn and Twitter influencers on cost-per-action deals. You pay only when they drive results, and their audiences are ready to convert.
There's a lot of LinkedIn influencers out there. There's a lot of Twitter influencers out there. Can you pay them for a post? Can you work with them more? Can you give them a really good CPA offer? The reach is available again, but I want to broaden the horizons and not just think about, hey, let's just run ads on Meta, let's just run ads on Google because marketing is changing and it's just going to get harder.
