Build community by gathering like-minded people and creating small touchpoints that keep you on their radar. Regular personal follow-ups matter more than one-off outreach. People do business with those they remember and trust.
When you gather like-minded people together, people like to do business with people. People will think of you more, and it's just that impression. You're creating these little serendipitous touchpoints, and then, you know, every once in a while you pop up, whether they follow you on social, with those touchpoints, right? And they start to remember you, they'll reach out to you, hey, how are you doing? What are you excited about? What can I do to help? People like doing business with people.
