How to Build a Content Empire without Running Ads #shorts

23 Mar 2022 · 1 min

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0:34

In this short video, Eric Siu explains Morning Brew’s strategic focus on a creator‑first approach to address unmet needs in business media. He argues that wherever there is an audience, money follows, and where creators face annoying problems—especially around infrastructure and monetization—opportunities arise for solutions. Morning Brew positions itself as filling this gap by supporting creators with the tools and revenue mechanisms they need. The segment also notes a recent expansion: the addition of a creator who specializes in personal finance, further diversifying the content offering.

Chapters

Where there is audience, money follows. And also where there are needs that creators or people don't want to do, someone is going to come in to solve it. And so all that to say, one of our bets is that Morning Brew is filling a gap in business media and we're doing it creator first and we're focusing on providing support to creators on the things that are really freaking annoying to them. Infrastructure, monetization, We, we just recently brought on a creator who's focusing on personal finance.